This technique is all about starting small and gradually building up to bigger requests. It’s a proven method that has been used by marketers, salespeople, and even politicians to influence people’s behavior.
So, in this video, we’re going to explore the top 7 examples of the Foot in the Door technique and how you can use them to your advantage.
Whether you want to save money when purchasing, persuade your boss to give you a raise, convince your partner to try a new restaurant, or even get your kids to do their homework, this technique can help you achieve your goals.
While most of these techniques are legitimate, it is important to understand the psychology behind them to help you decide whether it’s a better product or deal, or a more convincing sales technique which is influencing your purchasing decisions.
You could save substantial amounts of money while getting products which are equally as good if you understand the sales techniques discussed here.
Keep viewing if you want to improve your understanding of the psychology of persuasion and possibly save a fortune!
Now that we’ve covered the basics, let’s dive into the top 7 examples of the Foot in the Door technique.
Number 1. We have the “Free Sample” technique.
This is where companies offer a free sample of their product to potential customers, with the hope that they will eventually buy the full product. It’s a simple but effective way to get people to try something new, but remember that new is not always better.
Number 2. Another example is the “Door in the Face” technique.
This is where you make a big request that you know will be turned down, and then follow up with a smaller, more reasonable request.
This technique works because people feel guilty for saying no to the first request and are more likely to say yes to the second.
It is perfectly okay to say no to any request no matter what has been declined previously.
Number 3 .Next is the “Lowball” technique, where you offer a product or service at a low price, and then gradually increase the price once the customer is committed.
This technique works because people feel like they’ve already invested in the product or service and are more likely to continue with the purchase.
Comparing prices, products and deals is vital to avoid being locked into ever-increasing price hikes and purchasing inferior products.
There are many independent consumer choice companies which test and review products.
Quality, style and price comparisons can save you a lot and get you a superior product. It is often worth paying for this advice in the long run.
Also, beware the reviewers who are paid by the manufacturers of the product.
And those are just a few examples!
We’ll be covering even more techniques in this video, including the “Foot in the Door” technique itself, where you start with a small request and gradually build up to bigger requests.
These next techniques have been used in various settings, from marketing to social psychology, and have been proven to be incredibly effective.
Number 4: The Stand on One Foot Experiment.
In this experiment, participants were asked to stand on one foot for 15 seconds.
Later, they were asked to complete a survey, and those who stood on one foot were more likely to agree to complete the survey than those who did not.
A simple psychological technique designed to increase your commitment.
Beware the ‘novelty’ activity to rope you in!
Number 5: The Foot in the Door technique in advertising.
This technique is commonly used in advertising, where companies ask consumers to complete a small task, such as filling out a survey or signing up for a newsletter, before asking them to make a purchase or donation.
In the Hare Krishna Donation Experiment, researchers asked participants to donate money to the Hare Krishna organization.
Half of the participants were first asked to complete a survey, while the other half were not.
The results showed that those who completed the survey were more likely to donate money to the organization, as opposed to those who were not asked to complete the survey.
Beware of feeling committed to making purchases or donations because of involvement in pre-purchase activities.
In many cases, the aim is not to gain information but to increase your willingness to purchase or donate.
Number 6: We have the “Commitment and Consistency” technique.
This is similar to number 5 but works by gradually making bigger requests.
You ask someone to make a small commitment, such as donating a small amount of money and then gradually build up to bigger requests.
This technique works because people like to be consistent with their past actions and sometimes feel an unnecessary sense of commitment because of this.
In one experiment, participants were asked to volunteer their time for a local charity.
Those who were first asked to volunteer for a small amount of time were more likely to agree to volunteer for a longer amount of time later on.
While volunteering is commendable, it should be based on a conscious decision that you make.
Similarly, in the Charity Donation Experiment the participants were asked to donate money to a local charity.
Those who were first asked to donate a small amount were more likely to donate a larger amount later on.
Number 7: The Milgram Experiment.
This experiment is one of the most famous examples of the Foot in the Door phenomenon.
Participants were asked to deliver increasingly painful electric shocks to another person, and were more likely to continue delivering the shocks as the requests became more extreme.
So there you have it, the top 7 examples showing the psychology behind the Foot in the Door phenomenon.
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